Madrid hotels will surprise with a third edition of 'Madrid Hotel Week' more original, innovative and experiential.

The Madrid Hotel Business Association (AEHM) presented on the morning of October 29, 2019 at the Hotel Novotel Madrid Center the third edition of 'Madrid Hotel Week'. Under the claim 'Make your Wish', this event to be held from 11 to 17 November in more than 65 hotel establishments, will turn the hotels of Madrid into the main protagonists of the professional, cultural, gastronomic and leisure life of the region, where more than 120 activities designed for all audiences will be offered.

The Madrid Hotel Business Association wants to remember, with this third edition, the important role played by the sector in promoting the image of the city and its hotels, which, thanks to actions such as this, have already established themselves as an attractive destination.

This year, the Association has opted for a more surprising and experiential edition, so it has designed a more daring and innovative program to offer a differential product to attract locals and visitors.

With the slogan 'Make your Wish' the AEHM wanted to break with the traditional idea of the hotel as a place to stay, to make visible that they are spaces where it is possible to make some dreams come true thanks to the wide variety of services and activities they offer.

Novel gastronomic proposals, avant-garde Cocktails hour , a 'Beer Journey', historical routes, activities for gamers and fans of the Technology, exclusive exhibitions, interesting and 'paired' cultural bets, musical miscellany, wellness options, fashion and beauty, music, micro-theater or gymkhanas are some of the activities this year.

Once again this year, 'Madrid Hotel Week' will also have space for professionals from the hotel and tourism sector, who will be able to attend, from Monday 11 to Thursday 14, various informative round tables and debates, conferences and lectures organized by Turespaña, Booking, CBRE, Caixa Bank, El Corte Inglés Business Division, STR & ImJoying, as well as the Polytechnic University of Madrid with initiatives by young design students.

 For the implementation of this program, the Madrid Hotel Business Association has once again received the support of the Tourism Department of the Madrid City Council, the Directorate General of Trade and Partnership, Heritage National and other private institutions that have seen in the 'Madrid Hotel Week' an opportunity to offer locals and tourists the opportunity to live new experiences and to know Madrid as a destination.