Madrid Hotel Week kicks off with more than 70 events throughout the city
The Madrid Hotel Business Association (AEHM) presents the program of the 'Madrid Hotel Week', an event to be held from 3 to 12 November, both in the hotels of Madrid capital, as in the rest of the Community. Thus, in the framework of the first edition of this initiative, organized on the occasion of the 40th anniversary of the AEHM, more than 40 hotels in Madrid will become the main protagonists of the cultural, professional and leisure life of Madrid, offering tourists and local citizens, more than 70 activities.
Ninety percent of the activities of this event will take place in hotels, while the remaining 10% will be held in other institutions and spaces. The aim is to highlight the role played by Madrid's establishments in the configuration and revitalization of neighborhoods, to convey to the population that they are open spaces that can be visited, and to highlight the influence they have in attracting tourists to Madrid, who come largely driven by the excellent quality and wide range of services offered by these establishments.
Program of the 'Madrid Hotel Week'
Among the activities of the 'Madrid Hotel Week', which will be developed around the architecture, health, design, design, architecture, health Gastronomyhealth, design, architecture Technologythe ArtSome of the activities will be free of charge for participants, others will be restricted to a limited number of people depending on the capacity of the space, others will be paid for with original proposals for this edition at competitive prices and others will be restricted and aimed at professionals in the tourism sector.
For example, visitors and local citizens of Madrid will be able to choose activities related to Gastronomy and Cocktails hour (tastings, samplings and a master class) or enjoy initiatives closely linked to the world of Art and History, such as the free visit to the collection of Art of the Hotel Urban, the guided visit to the Hotel Ritz or the guided tour of the Convent and its dependencies of the Parador de Chinchón. In addition, both locals and tourists will be able to take a guided tour of the exhibition 'The Journey' at the Thyssen-Bornemisza National Museum and access the Lázaro Galdiano Museum with a special offer thanks to the close collaboration between the AEHM and both art galleries.
For music lovers, the AEHM has organized, among others, an opera concert and a charity cocktail in favor of Unicef at The Westin Palace and several jazz and soul concerts at hotels like the H10 Villa dela Reina or the Nh Collection Suecia. In addition, the 'Madrid Hotel Week' will kick off on October 3 with a conference by the president of Heritage Nacional, Alfredo Pérez de Armiñán, under the name 'The expansion of Palacio Real in the framework of the cultural offer of Madrid'.
In its commitment to Corporate Social Responsibility (CSR), and hand in hand with the Ilunion Hotels chain, a series of 'experiences for the 5 senses' have been organized so that anyone who wishes can learn firsthand how to visit a hotel from a wheelchair or how it feels to taste a special blind lunch.
In addition, to promote healthy lifestyle habits and sports, the Madrid hoteliers have designed several races for charitable purposes throughout the city and have made available to everyone wellness activities that will be mixed with original concepts such as Gastronomy or yoga.
And undoubtedly, one of the big bets of the AEHM is the one developed in collaboration with MasterCard at the Miguel Angel Hotel in Blue Bay. The 'Hotel Cinema: 20 years of Airbag' will transfer attendees to a room set for the occasion, where they will find beds from which they can watch the movie. However, for the more daring, the AEHM has organized the audiovisual session 'Super 8' in which mentalism in cinema will be addressed by Pablo Raijenstein, to give way, later, to the screening of the film 'The Shining', a film that takes place inside a hotel.
However, Madrid Hotel Week will also have room for professionals from the hotel and tourism sector, who will be able to attend the various informative round tables and debates. Those interested in the influence of new technologies in the sector will be able to attend the forum organized by the Instituto de Empresa (IE) 'The digital transformation in the hotel sector', while design lovers will be able to attend the visualization of a fictitious lobby through augmented and virtual reality thanks to the European Institute of Design (IED).
Likewise, for architecture experts, visits have been organized by the Official College of Architects of Madrid (COAM) to those establishments in the city that stand out for their design, and Christie & Co will lead a round table discussion under the title 'Hotel Trends: The new Age', where the future of the sector in this field will be analyzed.
For the implementation of this ambitious program, the Madrid Hotel Business Association has had the support of the Madrid City Council through Madrid Destino and the Directorate General of Commerce and Entrepreneurship, as well as other private institutions that have seen in the 'Madrid hotel Week' an opportunity to offer locals and tourists the opportunity to live new experiences and to know Madrid as a destination.
About the AEHM
The Madrid Hotel Business Association represents approximately 300 establishments in the Community of Madrid, of all categories and sizes, from large 5-star hotels to small hostels.
The organization includes the large Spanish hotel chains and the main international chains that have establishments in the Community of Madrid, as well as medium-sized companies, independent hotels and, of course, the smallest family-run hotel SMEs.
The Association's main mission is to represent hoteliers before the various public administrations and institutions, both public and private, and before business organizations, trade unions and the Chamber of Commerce.