Madrid's hotels will become showrooms or gastronomic spaces in the I Madrid Hotel Week

The Madrid Hotel Business Association (AEHM) presented 'Madrid Hotel Week', a pioneering macro-event in the sector, which will take place next November in Madrid capital and Community and aims to break with the general concept and the traditional image of hotels through various avant-garde and experiential activities.

For ten days, and on the occasion of the 40th anniversary of the AEHM, the region's hotels will become the main protagonists and will open their doors to citizens and visitors, to whom they will offer a full program of activities aimed at all audiences and professionals in the sector. Taking the hotel as a starting point as a "host establishment", this program is being developed to "contribute to positioning Madrid's hotels as generators of experiences and content, becoming a neuralgic point for national and international visitors and citizens", according to the association in a press release.

The "Madrid Hotel Week" will include activities with prestigious chefs in some of the hotel restaurants, exhibitions, themed routes, live music, meetings with design and architecture professionals, experiences in wellness spaces, workshops for children... and a large number of initiatives aimed not only at the public but also at professionals in the sector.

These activities will be developed around architecture, Gastronomy, health, design, Technology, Art, music, sport, Literature, scene and shopping and will take place in more than 25 hotels in Madrid, from Friday, November 3 to Sunday, November 12.

"We want to value the contribution of our establishments to society. For this reason, we invite all those who want to live a real experience to break through that invisible barrier that still seems to exist and immerse themselves fearlessly in the hotel experience," the AEHM points out.

The program of the 'Madrid Hotel Week' will be articulated around two axes: the hotel as a professional space, and the hotel as a recreational space. In addition, there will be an offer of activities aimed exclusively at children. Likewise, all the actions held under the umbrella of this initiative organized by the AEHM will have as a transversal axis the commitment to citizenship and to the city itself, by promoting solidarity, healthy living, access to culture for all and respect for the environment, among other values related to corporate social responsibility.

The AEHM will have the support and collaboration of public and private institutions, such as the Thyssen-Bornemisza Museum, which have seen in the 'Madrid hotel Week' an opportunity to offer locals and tourists the opportunity to live new experiences and to know both the city and the Community of Madrid, from a different perspective.